Zero Waste Pack

How might we reduce the single use packaging in our daily lives
without compromising on food safety and convenience?

1. Consumers challenges

Consumers would like to have a more positive impact on the planet with less packaging, but packaging need to be convenient. While most of the current alternatives to disposable packaging are lacking easiness -eg bringing back my packaging is not convenient and can be heavy – for most products, they simply aren’t any alternatives yet.

Zero Waste Pack - 1. Consumers challenges
Zero Waste Pack - 2. Societal challenges

2. Societal challenges

Single-use packaging belong to the previous – linear – economy based on a fake assumption: ressources are unlimited. Ressources are limited and non-organic waste has a negative impact on the environment, animal and our health. To give a few examples:

  • Every week, we eat the equivalent of 1 paiement card of plastic. Indeed, plastic dumped in the ocean becomes micro plastic over years and ends up in our food.
  • 8 million tonnes of plastic are dump into the ocean every year. Plastic is poisoning the ocean Once in the ocean, plastic remains there for hundreds – if not thousands – of years, killing marine creatures, spoiling our coastlines, and damaging livelihoods. Some dead birds have been found with their stomach full of plastic

3. Business opportunities

Packaging have to be reinvented to reduce waste, reuse packaging and recycled it at the end of life. Creation of new type of packaging can be addressed, in the material used, in the shape of packaging, in the way we could cut some “layers” of packaging along the transport chain. Use and reuse of packaging can be addressed with analysis of new materials which can last longer and be cleaned, the logistic part playing a big role here. And the recyclable only is a topic per se that is beyond what companies can innovate together, so will need municipalities on board.

While a deposit system sounds like a good circular solution, it come with various challenges to overcome; cost, education, convenience, breaking silos along the food chain. Let’s reinvent the deposit system!

Zero Waste Pack - 3. Business opportunities


Lucila Ardalla

The Kraft Heinz Company, International Marketing Director

Philippe Berthe

Proplast/Impact, CEO

Aurélie Cuvelier

Turbel, Directrice générale

Charlotte De Vroey

Delhaize Belgium, Sustainability Manager

Martine Lamarenie 

Proplast/Impact, Nutripack Marketing Director

Philippe Tob

Aqvita, Director

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