Zero Food Waste at home
How might we help consumers to adopt a zero food waste behavior?
1. Consumers challenges
40-50% of waste is done in households (in value), linked to poor planning, poor preparation, poor storage, and overall low value of food ( nutrition + €€)
2. Societal challenges
Food resilience, how to feed a growing population when we won’t have enough fertile soils for all? It is essential to manage better our food supply.
3. Business opportunities
Change behavior through awareness and help for the households
- Educate on wasting less & reasserting the value of waste
- Develop services to simplify consumers’ food management