6 multi-company groups join forces to discover and develop resilient food solutions in 6 promising areas of opportunity. Read more about each challenge below.
Shorter Circuits transparency
How might we boost the adoption and development of shorter circuits (less intermediaries), local, and regenerative products by the mass market ?
Convenience Food
How might we make convenience rhyme with positive impact on my health, the planet especially when we are out of home?
Zero Food Waste at home
How might we help consumers to adopt a zero food waste behavior? (planning/ preparation/ preservation)?
Zero Waste Pack
How might we reduce the single use packaging in our daily lives without compromising on food safety and convenience?
Healthier and Accessible Food For All
How might we convince households that cooking / buying/ preserving fresh products can be “easy” and affordable?
Health through Alternative plant based
How might we make more people adopt healthier food habits through plant based to answer environmental + animal welfare concerns?