co.food tackles specific food & beverage challenges
for a better food system.
Eating more healthy & local? Trying to lower the intermediaries in our food? On-the-go and easy solutions without over consumption of packaging? Less food waste along the chain? Reduce animal sourced meals? Those are some of the biggest changes that consumers are looking for now and for the 10 next years. At co.food, we are convinced that we need resilient & regenerative food solutions that can go with our faster ever changing world.
Shorter Circuits transparency
How might we boost the adoption and development of shorter circuits (less intermediaries), local, and regenerative products by the mass market ?
Convenience Food
How might we make convenience rhyme with positive impact on my health, the planet especially when we are out of home?
Zero Food Waste at home
How might we help consumers to adopt a zero food waste behaviour? (planning/ preparation/ preservation)?
Zero Waste Pack
How might we reduce the single use packaging in our daily lives without compromising on food safety and convenience?
Healthier and Accessible Food For All
How might we convince households that cooking / buying/ preserving fresh products can be “easy” and affordable?
Health through alternative plant based
How might we make more people adopt healthier food habits through plant based to answer environmental + animal welfare concerns?
Their words about co.food
“At Electrolux we want to make sustainable eating the preferred choice. We develop cooking solutions that help reduce food waste and increase the ease and attractiveness of healthy food choices. And we believe in open ecosystems to collaborate with like-minded players. The co.food initiative offers the right framework to team up and address some of the most pressing food challenges in today’s world.”
Patrick Le Corre
Electrolux, Senior Vice President Product Line Kitchen
Our result-oriented program leads to resilient food solutions with business, environmental and societal impacts.
The program leads to 6 novel ideas of which 3 are chosen for prototyping, with extensive market validation. At the end of the program, the ecosystem launches start-ups, joint ventures, IP or consortium on the market. The 1-year co.food program follows Nova Reperta Innovation’s proven methodology inspired by
open innovation, co-creation and agile.
1
Scouting
From founders
to members & challenges
2
Ideation
From a challenge
to solutions
Prototyping
From solutions
to prototype